The original logo is so 'busy' and has extra copy that doesn't really belong in a logo. The colors are a bit outdated and could use an update as well.
SOLUTION
I wanted to simplify the logo, yet continue to incorporate the letter A into the design. By shifting the letter A to look like it is part of a truss and adding the black linear segments that reference shingles - it is instantly recognizable as a roof.
Because the logo icon is so big and bold, I used a typeface that had some curvature to it.
Color palettes are very important, so I changed their original black to a charcoal grey, darkened the red, and added a navy color to compliment the two dominant colors.
