The company offers housesitting opportunities all over the world, and the brand identity should reflect that. Their current brand and website is very outdated and very difficult to read.

SOLUTION

My first challenge was to design a logo that was inviting, trusting, and friendly. The color blue is known to be the color of trust, and by combining it with the color green, it immediately represents earth (hence the global reach). Another reason for this color palette is that it works well regardless if your highlighting a tropical, mountain, country or urban locations.