DPG's logo needed a modern, refreshed look, more legible font, and brighter color palette.
SOLUTION
As they are a printing company (exclusively for golf sports), I instantly knew I wanted to use cmyk colors (printer specs) as part of the logo design. Ironically, printer registration marks look exactly like cross hairs, which incorporates quite nicely into the icon and company name.
Knowing this logo might be significantly reduced when printing, I used a legible san serif font and offer
a variety of layouts to choose from. Final step was finding additional graphics where I could implement the multi-colored golf ball.
a variety of layouts to choose from. Final step was finding additional graphics where I could implement the multi-colored golf ball.
