Food Worx is a new organization that needed full brand design and some print collateral as well.
SOLUTION
My intention was to create a clean, modern-styled logo with color palette reminiscent of fresh produce (greens, reds, purples). Obviously the icon represents plates and bowls, but subconsciously, it has an energetic feel that represents connectivity, growth, and unity.
Knowing this logo will be heavily used in print collateral, I intentionally chose a classically legible typeface and darker color palette that could be printed 1 color, Pantone colors, or full color.
