MELC is an early learning center that has been in business for over 50 years. They were not happy with their logo and wanted something new and refreshing.
SOLUTION
They wanted me to use primary colors and a typeface that is easy to read for even the youngest attendees.
After many iterations, we settled on a refreshing color palette and big block fonts. Adding the white lines within the font gives it some interest and style so it shows the daycare is forward thinking and modern.
