MELC reached out to me to create a new logo in bright colors that had a fun educational style. It had to be obvious it was an acronym and needed to include the full business name below it.
SOLUTION
The color palette is a modernized version of primary colors. The white lines in the acronym provide some depth and direct more attention to it. I shifted the letters slightly and added a drop shadow so they appear animated, which makes it look youthful and fun!
