The client had reached out to me to do a design evaluation for their website. I noticed their logo was a bit difficult to read, and could be re-designed. Keeping the original color palette is a prerequisite.

SOLUTION

My goal was to develop a logo that had a recognizable brand mark which also better reflected their business. After many iterations, I realized a double arrow icon (that we all recognize as fast-forward) would morph into the letter N quite nicely - a perfect way to represent a company that is all about educational videos! The double arrows can also be used as a pattern or part of a design backgrounds, when applicable.

The font is much easier to read, yet is simple and understated intentionally as to not detract from the brand mark.