The RXG logo needs a serious makeover. Here is how I envision an eye-catching brand identity with a pair of cohesive logos that highlight both their internal and external operations.
SOLUTION
For the external logo, I added lines in the letters R and X to represent a prescription pad. This logo would be used for advertising, social media, and merchandise.
For the internal logo, I turned the letter G into a microscope, which represents their research department. This would be used for corporate identity within the company.
I wanted to avoid the typical blue used in the medical industry, and instead chose a bright, energetic color palette so the brand stands out from their competition. I developed a pattern background of oval-shaped pills in bright colors make a serious subject matter a bit more lighthearted.
